Identity for Lifestyle App
Around the Corner is a mobile lifestyle app that connects small brick and mortar retailers with local customers.
Art Directing the Contemporary Brand
Capturing the essence of the ubiquitous mobile wayfinder icon, the logo conveys mnemonic layering. Playing with sun and shadow, tonal contrast highlights 90 degree architectural hardness. The lower case 'a' inside the icon is friendly for all ages, inviting them to engage in their local neighborhood.
